Press Room
Pioneer launches Blu-Ray Player At Hi-Fi Show 2008
Product To Arrive in
Company to Showcase its KURO line of plasma displays and receivers,
which can be used with any device without compromising quality, such as:
DVD Player, VCR Players, speakers, television, iPod®, video game consoles, XM® and SIRIUS® satellite radio
Pioneer, one of the largest audio and video product manufacturers in the world, will showcase the Blu-Ray Player next week in
Blu-Ray discs will further strengthen the trend of going to the movies at home. With their 1080p, the discs will raise the standard in home imaging to unprecedented levels. Pioneer's players are the first in the global market to provide 24 frames per second, which translates into the same quality that the movie industry offers.
With a minimum 25GB, the storage capacity in Blu-Ray discs is enormous, turning Blu-Ray into a unique experience. In the
The appearance of Blu-Ray in the market reminds us of the technological switch from VCR to DVD. So, why would the public decide to invest in another technology and replace their DVD players? Kazumi Takenaka, General Marketing Director, Pioneer International Latin America S.A. assures us that the issue here is quality: “Movie lovers will invest in a player with the best technology available in the market in order to continue going to the movies at home to see their favorite films. The same thing happened during the migration from VHS to DVD. The difference, however, is that in the current change no one will have to give up their DVD collections, because Blu-Ray Players also work with DVDs.”
Pioneer is planning to launch a more affordable line focusing on the general public.
Blu-Ray is synonymous with High Definition (HD), a revolution of the TV image that is already a reality in several countries. "The situation in our Region is not too far from the widespread use of HDTV," said Takenaka. "Several countries are already converting their analog signals into High Definition signals. And, with the help of the Internet, consumers are able to learn more about the technologies in other parts of the globe. In other words, it is often clients themselves who are demanding the launch of a new technology."
During the Hi-Fi Show 2008, visitors can take a closer look at the Blu-Ray technology at SLM Brazil's booth, which will also be available in
ü Blu-Ray BDP-LX71 Player – Not merely a player with new Blu-Ray technology, this sophisticated player includes audio processors (Wolfsom Audio DACS and 117db SNR) and superior quality video (12bit deep true HD / 24fps). RS232 connections and 2.0 Interface. Ideal for users wishing to get ultra-high performance from their discs.
12TH HI-FI SHOW/CEDIA
When: September 25 & 26, from 2-10 p.m. / September 27, from 1-9 p.m.
www.hifishow.com.br
Where: Holiday Inn Hotel - Parque Anhembí - High End Expo - (Av. Prof. Milton Rodrigues, 100, SP) at Mezzanine and 1st Floor, and Anhembi Conventions Center - Consumer Expo and CEDIA (Av. Olavo Fontoura, 1209; SP).
Admission: R$ 10.00
About Pioneer
Pioneer’s brand slogan “sound.vision.soul” captures the essence of its purpose as a company in three words. “Sound” refers to audio products, Pioneer’s first business and starting point. “Vision” refers to the video entertainment field and our firm’s focus on the future. Finally, “soul” reflects the Pioneer spirit, our passion for the development of audio and video that transforms into exceptional entertainment. Pioneer’s brand slogan captures the company's belief in the power of entertainment and its passion for the development of products that enhance people's lifestyles.
For more information, please visit http://www.pioneer-latin.com/