Press Room

 

 

Cars have been around for more than a century now, and it is almost difficult to imagine a time when they didn't exist. Cars have given us independence and enabled us to cover great distances quickly. In addition, they have become, in many ways, a mobile extension of our private space—of our own home.

 

The automotive industry has been able to adapt to today's fast pace and the urgent need to be connected, no matter where we find ourselves. Since absolute connectivity is a distinguishing sign of our times, a car that does not offer absolute connectivity is destined to end up in a museum.

 

What do drivers want today? Pioneer has listened to their demands. "Drivers want car travel to be a moment of enjoyment and entertainment. They want things to be aesthetically pleasing by keeping devices compact and light, bringing design and functionality together," explained Kazumi Takenaka, General Marketing Manager, Pioneer International Latin America S.A.

 

Today, audio systems must not only offer power, but also the best sound quality. Digital gadgets—such as iPods, UBS devices, and memory cards—must provide maximum integration capacity. Hands-free capabilities, which have been possible thanks to the Bluetooth® wireless technology, which allows connectivity without cables on cell phones and palm units.

 

"Pioneer is the world leader in the design of automotive audio and video systems because it knows the beat of our times. Pioneer has devoted its vast experience to developing technological innovations that transcend the boundaries of entertainment products for the automobile, merging audiovisual systems with all types of modern connections, as well as always considering the safety of drivers," added Takenaka.

 

Pioneer players respond to connectivity demands offering systems that provide a wide array of connectivity options, such as USB devices, Secure Digital (SD) memory cards, and mini-jack connections, allowing users to play the highest quality music, no matter where it is stored.

 

Considering sound quality, Pioneer has integrated the ASR (Advanced Sound Retrieval) System in its players, which restores the frequency range lost when digital devices, such as MP3, compress data in order to store greater amounts of it. Pioneer's systems with DVD Players may be combined with land-based TV digital tuners and various formats of high-quality surround sound systems. OEL (Organic EL) displays boast full color graphics, with the high sound quality that characterizes these systems. Systems are ready-to-usewith USB adaptors and iPod®. Pioneer also provides hands-free mobile telephony communications with Bluetooth® technology.

 

And, no audiovisual system is complete without the best quality speakers. This is why Pioneer develops its own speakers, adding technological innovation and a refined sensitivity to its renowned brand. The objective: To play original sounds with high fidelity, turning an automobile into the perfect stage to enjoy music or videos. Pioneer's amplifiers are responsible for fully maximizing this fidelity, and its subwoofers add to the powerfully intense bass sounds that only Pioneer can offer.

 

Pioneer works while keeping in mind that there are women who drive, while at the same time have to keep an eye on their children. Young people who can't stand if their favorite band does not sound the same as when they're performing live. Workers who appreciate their driving as a pleasurable time for themselves, enhanced by their favorite music, but also need the peace-of-mind of knowing they're connected.

 

The greatest automobile and audio experts around the globe choose Pioneer products because they know that their unsurpassable performance has turned these products into allies that meet the demands of today's world. Pioneer is the world's leading company in audio and video entertainment systems for the automobile because it has launched the future with unmatched comfort and potential for drivers, greatly improving upon the offers of other automobile entertainment systems. Traveling by car will never be the same again.